About Me.
Seasoned Marketing Professional with 10+ years of success in developing and executing integrated marketing strategies across digital and traditional channels. Known for a data-driven approach, I consistently translate complex consumer behavior and market analytics into high-impact campaigns that meet client goals and maximize ROI. Expertise spans all critical areas, including SEO, SEM, content marketing, social media, paid advertising, print, and event management. Proven ability to lead cross-functional teams and drive measurable results in an evolving, innovation-focused landscape.
My Skillset.
Multi-faceted Marketing Professional with a diverse and comprehensive skillset spanning traditional and digital marketing across multiple markets. I specialize in translating a deep understanding of consumer behavior and market trends into high-impact, integrated strategies.
I am adept at developing and executing campaigns that effectively reach and engage target audiences by leveraging a powerful combination of:
Traditional Media: Expertise in maximizing impact through print advertising and public relations (PR).
Digital Channels: Proven success in driving results via social media, search engine optimization (SEO), and email marketing.
My focus is on strategic execution that drives brand awareness and generates qualified leads, ensuring organizations remain competitive and achieve their revenue goals.
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Digital marketing encompasses a wide range of online channels and strategies used to promote products or services and connect with target audiences. It involves leveraging search engines, social media, email, websites, and other digital platforms to reach potential customers. As a digital marketer, I employ techniques such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising to increase brand visibility, generate leads, drive traffic, and ultimately convert prospects into customers. By utilizing data analytics and digital marketing tools, I track and measure campaigns, optimize my strategies, and continuously improve my efforts to maximize return on investment (ROI).
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Traditional marketing refers to the use of non-digital channels and strategies to promote products or services to target audiences. It encompasses a wide range of methods, including print advertising (newspapers, magazines, billboards), broadcast advertising (television, radio), direct mail, public relations, and event marketing. Traditional marketing is often employed to reach mass audiences or specific demographics that are less likely to engage with digital channels. While digital marketing has become increasingly prevalent, traditional marketing still plays a vital role in many marketing campaigns, particularly for businesses that target older audiences or those who prefer non-digital forms of communication.
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Sales is the process of selling products or services to customers in exchange for payment. It involves identifying potential customers, building relationships with them, understanding their needs, and persuading them to make a purchase. As a sales professional I utilize various techniques, including active listening, needs assessment, value proposition, objection handling, and closing the deal. I am also familiar with a range of sales tools and strategies, such as customer relationship management (CRM) systems, sales pipelines, and lead nurturing campaigns. As an effective sales professional I possess strong communication, persuasion, and negotiation skills, as well as strive to maintain a deep understanding of my products or services and the target market. Ultimately, driving revenue, increasing profitability, and building long-lasting customer relationships.
Certifications.
As a professional, I recognize the immense importance of ongoing training and development. In this rapidly transforming industry, it's imperative to stay abreast of the latest technologies, consumer trends, and best practices. By engaging in webinars, conferences, and certifications, I can refine my skills, expand my knowledge, and cultivate an adaptive mindset. This continuous pursuit of professional growth not only enhances my effectiveness and productivity but also positions me as an indispensable asset within my organization, driving innovation, improving customer engagement, and achieving superior marketing outcomes.
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Foundations of Digital Marketing & E-commerce - Google - 2024
Digital Marketing Associate - META - 2022
Marketing Science Professional - META - 2022
Social Media Professional Certification - SproutSocial - 2023
SEO Operation Certification - BrightEdge - 2023
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SalesOS Certification - ZoomInfo - 2023
Previous Projects.
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Search Engine Optimization with Premium Parking.
My expertise encompasses keyword research, content optimization, link building, and technical SEO implementation. I have successfully executed comprehensive SEO campaigns for a diverse range of industries, resulting in significant increases in search rankings, impressions, and conversions. I am highly skilled in utilizing industry-leading tools and techniques, including Google Analytics and Google Search Console to monitor performance, identify optimization opportunities, and drive continuous improvement.
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Web Design/UX With PFS.
My work experience in website redesign encompasses a comprehensive understanding of marketing principles and user experience. I have led the redesign of multiple websites, aligning them with brand strategies and market trends. Through market research, analysis of user behavior, and collaboration with stakeholders, I have developed user-centric designs that improve website performance, enhance customer engagement, and generate leads. My expertise in SEO optimization, content strategy, and conversion rate optimization ensures that redesigned websites contribute directly to business growth and marketing ROI.
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Email Marketing With PFS.
From conceptualization to execution, I've collaborated with cross-functional teams to develop targeted messaging that resonates with diverse audiences. Leveraging analytics tools, I've optimized campaigns for maximum impact, continuously refining strategies based on performance metrics. Whether it's nurturing leads, driving conversions, or fostering brand loyalty, I've demonstrated a proficiency in leveraging email as a powerful marketing channel to achieve organizational objectives effectively.
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Content Creation with PFS.
I possess a deep understanding of content marketing principles and a proven ability to craft engaging and informative blog content. I am adept at conducting thorough research, identifying target audiences, and developing content that resonates with specific industry and user needs. My expertise lies in writing SEO-optimized blogs that rank highly in search results, drive website traffic, and establish thought leadership. With a strong command of language, storytelling techniques, and editorial best practices, I am highly proficient in creating content that is both compelling and informative.
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Up Against The Wall: Art, Activism and the AIDS Poster.
The book, titled "Up Against the Wall: Art, Activism and the AIDS Poster", showcases a collection of exceptional artworks from artists worldwide. My graphics were selected for their unique style, technical proficiency, and innovative use of color and composition. Having my work recognized in such a reputable publication is a testament to my artistic abilities and commitment to creating impactful visual content.
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Social Media Campaign with Premium Parking.
I am well-versed in all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. My expertise encompasses content creation, community management, social media advertising, and social media analytics. I have successfully managed social media accounts for a wide range of industries, resulting in significant increases in followers, engagement, website traffic, and sales conversions. I am also a skilled user of social media management tools such as Hootsuite and SproutSocial.
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Product Launch with Allpro Parking.
I bring a proven track record of developing and executing successful go-to-market strategies. I possess a deep understanding of product marketing principles, target audience analysis, and market positioning. My expertise lies in creating compelling launch campaigns that generate excitement, drive demand, and position products for long-term success. I am highly proficient in developing launch roadmaps, crafting product messaging and storytelling, coordinating with cross-functional teams, and leveraging a variety of marketing channels to maximize product visibility.
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Community Outreach/Engagment with Trillium Health.
As an Outreach Marketing Specialist, I accumulated significant experience in developing and executing strategic outreach campaigns across multiple channels. My responsibilities included identifying and segmenting target audiences, crafting compelling content, building outreach lists, and nurturing leads through multi-touchpoint sequences.
